Through the use of social media, celebrities and other people in the public eye helped to shape the public discourse and opinions on the COVID-19 pandemic and public health efforts, according to an analysis of over 45,000 tweets posted from January 2020 to March 2022.
While there were small differences in sentiment observed, a “broadly polarized negative tone” was noted among certain public figures who shared a consistent pattern of emotional content related to their risk perceptions, political ideologies, and health-protective behaviors, reported Arash Shaban-Nejad, MPH, PhD, of the University of Tennessee Health Science Center in Memphis, and co-authors.
During these first 2 years of the pandemic, tweets by well-known figures such as Joe Rogan, Eric Clapton, and former President Donald Trump included mostly negative sentiments about COVID vaccines and other public health measures like masking, with tweets showing a clear pattern of increasing negativity over time, the authors noted in BMJ Health & Care Informatics.